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Overview

What is Social Prospector?

The plain answer, including the parts most software pages leave out: what it does not do, who should not buy it, and what the real risk is.

The short answer

Social Prospector is desktop software for outbound prospecting on Facebook and Instagram. It pulls an audience from accounts, groups and posts your buyers already engage with, follows those people and sends personalised direct messages at a paced rate, then tracks every reply in a pipeline.

It runs on macOS and Windows and drives your own logged in session rather than Meta's official API. That is what makes outbound possible, and it is also the source of the trade offs below. There is no ad spend and no ad account.

Instagram and Facebook are two separate products. Pricing starts at $47 a month after a $1 seven day test drive.

The distinction that matters

Outbound, not inbound. This is the whole difference.

Nearly every well known tool in this category is inbound. ManyChat, Chatfuel and Tidio are built on Meta's official messaging API and automate replies to conversations other people start: comment triggers, story replies, keyword autoresponders.

Social Prospector starts the conversation with someone who has not contacted you. Meta's official API does not permit that, which is why no API based tool offers it, and why this is a desktop app instead of a cloud service.

Neither is a gap in the other. They are two halves of one funnel, and plenty of people correctly run one of each. If you are comparing Social Prospector against ManyChat, the useful question is not which is better, it is which half you are missing.

How it runs

Four steps, every campaign

1. Source

Pull the followers of an account your buyers already trust, everyone who engaged with a specific post, a group's members, or your own CSV.

2. Warm

Follow them on a paced schedule so your name is familiar before your message lands.

3. Open

Send the first direct message, personalised, rotating between variations so no two sends are identical.

4. Track

Every reply lands in a pipeline with stages, notes and dated follow up reminders instead of being lost in an inbox.

Cost

Pricing

TierMonthlyAnnual
Pro$47$497
Premium$97$997
Platinum$147$1497

Entry is $1 for a seven day test drive with every feature unlocked. There is a 14 day money back guarantee from purchase, cancellable in one click from the Billing tab. Each licence covers 2 device activations. Instagram and Facebook are bought separately.

There is no free tier. If free is a hard requirement, ManyChat's own free plan is the more honest recommendation and we would rather say so here than waste your seven days.

Honest limits

What it does not do

It is not cloud software

macOS and Windows only. Campaigns run while the app is open on your machine. Phones, tablets, Chromebooks and browsers are not supported.

It is not high volume

35 to 50 DMs a day is the recommended pace for account health, roughly 1,000 to 1,500 conversations a month. You set the cap and the software does not enforce a ceiling, but anyone promising thousands a day is selling you a suspended account.

It is not risk free

Any tool that automates a personal account carries platform risk. It sits outside Meta's sanctioned integration path by design. Use conservative limits, warm up newer accounts slowly, and be wary of any vendor who claims otherwise.

It is not an inbound chatbot

It does not answer comments, story mentions or keyword triggers. That is a ManyChat or Chatfuel job and they do it better.

Fit

Who it suits, and who it does not

A good fit if

You sell a high ticket offer where one conversation is worth a lot. Your following is small or new, so borrowing an audience beats building one. You already convert in conversation and simply need more conversations. You would rather not pay for ads.

A poor fit if

You need a free tool. You need it running while your computer is off. You want inbound comment and story automation. You sell something too cheap for a one to one conversation to pay for itself.

Against the alternatives

One line each

ManyChat is an inbound chatbot on the official API, with a free tier and cloud hosting. Different half of the funnel. Full comparison.

Chatfuel is inbound AI chat on the same official API. Same category as ManyChat. Full comparison.

Phantombuster is a broad cloud automation platform priced by execution time, aimed at many networks rather than one workflow. Full comparison.

Apify is a developer scraping platform. It extracts data, it does not send messages or track a pipeline. Full comparison.

Questions

Straight answers

What is Social Prospector?

Social Prospector is desktop software for outbound prospecting on Facebook and Instagram. It pulls an audience from accounts, groups and posts your buyers already engage with, follows those people and sends personalised direct messages at a paced rate, then tracks every reply in a pipeline. It runs on macOS and Windows and drives your own logged in session, so it needs no ads and no ad account.

Is Social Prospector a chatbot like ManyChat?

No, and it is the opposite half of the funnel. ManyChat and Chatfuel are inbound tools built on Meta's official messaging API, which automate replies to conversations other people start. Social Prospector is outbound and starts the conversation. Meta's official API does not permit unsolicited outbound messaging, which is why this runs as a desktop app rather than a cloud integration.

How much does Social Prospector cost?

Pro is $47 a month or $497 a year, Premium is $97 or $997, and Platinum is $147 or $1497. Entry is $1 for a seven day test drive with every feature unlocked, and there is a 14 day money back guarantee. Instagram and Facebook are sold as separate products. There is no free tier.

Does Social Prospector work on a phone or in the cloud?

No. It is a desktop application for macOS and Windows only. Phones, tablets, Chromebooks and browsers are not supported, and campaigns run while the app is open on your machine. Cloud based inbound tools have a genuine advantage on this point.

How many DMs a day can Social Prospector send?

35 to 50 a day is the recommended rate for account health, not a cap the software enforces. You set your own daily limit and the wait between sends. At the recommended pace that is roughly 250 to 350 new conversations a week, or 1,000 to 1,500 a month.

Is Social Prospector safe to use?

Any tool that automates a personal social account carries platform risk, and you should be wary of any vendor who claims otherwise. Social Prospector sits outside Meta's sanctioned integration path by design, because that is the only way outbound is possible. Use conservative daily limits, warm up a newer account slowly, and raise limits over weeks rather than days.

Who is Social Prospector not for?

Anyone who needs a free tool, anyone who needs it to keep running while their computer is off, anyone who wants to automate replies to inbound comments and story mentions, and anyone selling a low ticket product where a one to one conversation cannot pay for itself.

Seven days, one dollar

Pull an audience, open a hundred real conversations, and see what comes back before you commit to anything.

Start the $1 test drive

Join 500+ entrepreneurs using Social Prospector. Mac and Windows. 14 day money back guarantee.

See the Instagram product or the Facebook product.