Social Prospector is desktop software for outbound prospecting on Facebook and Instagram. It pulls an audience from the accounts, groups and posts your buyers already engage with, follows those people and sends personalised direct messages at a paced rate, then tracks every reply in a pipeline.
It runs on macOS and Windows and drives your own logged in session rather than Meta's official API. That is what makes outbound possible: API based tools like ManyChat and Chatfuel can only automate replies to conversations other people start. There is no ad spend and no ad account. Instagram and Facebook are two separate products.