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Facebook lead generation
Most tools in this category are either ad platforms or lead form builders. This is neither. It works your own profile, your own groups, and your own conversations.
In short
Search for Facebook lead generation and almost everything you find is Meta's own ad products: lead ads and instant forms, both of which need budget before they produce anything.
Social Prospector works the organic side. It finds people in groups and in post engagement, sends friend requests, then runs personalised message campaigns to the people who accept.
It is a desktop app for Mac and Windows. You are looking at the Facebook version; there is an Instagram version as a separate app.
How it runs
Pull members from targeted groups, or everyone who reacted and commented on a specific post. Filter by mutual friends, country, or keywords in their profile.
Send friend requests at a controlled rate, prioritising newest group members. Cancel stale pending requests to stay under Facebook's 1,000 outstanding cap.
Run a Mass Messenger campaign to new friends or a broadcast list, personalised with their first name, rotating between message variations, with an image or voice note attached.
Merge any campaign segment straight into the Prospector Pipeline, with stages, notes and follow up dates.
What is included
Send friend requests to members of targeted groups, or to everyone who reacted or commented on a specific post, with mutual friend and keyword filters.
Upload a CSV of profile URLs and work through it automatically, pausing when the daily limit is reached and resuming where it left off.
Personalised campaigns with configurable daily limits and wait times, image and audio attachments, and scheduling.
Build segmented lists from your whole friends list, active friends, inactive friends, a custom list, post engagers, or up to 2,000 members of a group.
Find friends who have not engaged in up to a year, protect the ones who matter with a Safe List, and clear out deactivated profiles to free slots.
Invite targeted friends to your group or page, approve pending members in bulk, and capture their questionnaire answers straight to a Google Sheet.
Premium. Custom stages, per stage templates, notes, dated follow up reminders, and sync across your two device activations.
Platinum. A tactical assistant for messaging and prospecting questions, trained on the creator's own material.
Pricing
Pro $47 a month, Premium $97, Platinum $147. Annually that is $497, $997 and $1497. Entry is $1 for a seven day test drive with everything unlocked, and there is a 14 day money back guarantee. Every plan includes 2 device activations, so you can run it on a second machine or hand one to a virtual assistant.
Questions
No, and it is worth being clear about it. Lead ads and instant forms are Meta's own paid products: you set a budget and Meta shows your form to people. This has no ad account and no ad spend. It works your organic reach, your groups and your friend list instead.
If you have budget and want volume, lead ads are a legitimate and different choice.
For messages we recommend 35 to 50 a day. For friend requests, work up gradually rather than starting at the cap, and use the cancel tool to keep pending requests under Facebook's 1,000 outstanding limit.
You set every limit yourself. The recommendations exist because outbound only compounds while the account stays healthy.
No, and that is deliberate. Running several automations at once is a strong signal to Facebook's detection systems. One at a time.
The Inactive Scanner finds friends with no engagement over a window of up to a year, so you can clear space for prospects who will engage. Lock family and close friends with the Safe List first, and remove gradually rather than in one pass.
Both. It does not run on phones, tablets or Chromebooks, and campaigns run while the app is open on your machine.
Pro is $47 a month, Premium $97 and Platinum $147, or $497, $997 and $1497 annually. Entry is $1 for a seven day test drive, with a 14 day money back guarantee.
Pull an audience, open a hundred real conversations, and see what comes back before you commit to anything.
Start the $1 test driveJoin 500+ entrepreneurs using Social Prospector. Mac and Windows. 14 day money back guarantee.
Prospecting on Instagram instead? See the Instagram version. Or see both side by side on the home page.